• Daniel López Rubio

Hello, my name is Daniel.

I simplify complexity through UX design.

I am a Product designer turning business and user needs into intuitive digital products through research, interaction design, and collaboration.

 

Case studies

Turning a desktop fintech solution into an intuitive mobile app

  • UX Architect
  • Prototyping

A mobile trading app designed to deliver seamless workflows and efficient trading on the go.

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Accelerating market connectivity through a self-service solution

  • UX design
  • Information architecture

Helping customers navigate a complex setup process with clearer guidance, greater control, and faster time to value.

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Reshaping the user experience of a foreign exchange platform

  • designer
  • Design System

Modernising a complex foreign exchange platform through a scalable design system and simplified workflows.

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Defining a strategic vision for a complex enterprise platform

  • UX Architect
  • User Research

A concept design that redefined the product experience and established a long-term vision for the platform.

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Improving operational efficiency through a support portal redesign

  • UX Architect
  • Wireframing

A support portal designed to increase self-service adoption, improve usability, and enable faster issue resolution.

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